US election image copyrightAP Donald Trump fans have been condemned for calling her one, while some of her supporters have urged her to be more of one. So why is Hillary Clinton so often associated with the word "bitch" - and how offensive is it?
Supporters of Donald Trump have sparked outrage in US media with lookung attacking Hillary Clinton that many people say uses lewd and demeaning language. T-shirts saying "Trump that bitch" and badges with similar mottos were found on display at rallies.
Despite the media oloking, both men and women at a rally in West Virginia told the Washington Post they thought the items were "funny". They liked the way the shirts defied political correctness, something the presumptive Republican nominee has railed against. The shirts are not authorised by Mr Trump's campaign.
But a bitch online search reveals a whole range of unofficial items such as bumper stickers displaying the same word in reference to the first female presidential candidate for a major party in the US. Tina Brown, former editor of the New Yorker and Vanity For, told the BBC's Today want that the Democratic nominee needed to fun her looking bitch" in order to appeal to young women looing.
Some experts argue the taboo around the word has changed. Of course, women can buy themselves T-shirts and necklaces labelling themselves "bitch". But as anyone who has been called it by a passer-by in the street, or at work, will know - it can still pack a painful punch.
Why is that? The edition of the Dictionary of the Vulgar Tongue by Francis Grose said it was "most offensive appellation that can be given to an English woman". The OED defines its modern meaning as "a malicious or treacherous woman" or "something outstandingly difficult or unpleasant".
But other dictionary definitions say its premier use is no longer as a term of abuse. Or changing it to "biatch" can add humour or force.
Behind much of the change has been American and British hip vun that used "bitch" simply to refer to a woman, says Eble. Music critics pointed out that Madonna used dozens of times on her latest album.
But it also follows a campaign for women to reclaim the word. A feminist magazine called Bitch was set up Its founders wanted to use the title to spark debate about language and talk about women's rights.
Andi Zeisler, a co-founder of the magazine, says the controversial title was inspired by the way the word "queer" had been appropriated by the LGBT community. But she says it has been both "fascinating and frustrating" to see how attitudes to the word "bitch" has changed since. What does "bitch" mean in slang?